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How To Leverage Technology to Help Drive Sales

Are you tracking and logging leads on your website?

Sending a promtional email is easy, but getting a good quality list of leads takes time and work. Your website is a great tool to help grow your list.

Your site likely contains a page called "Contact Us", where visitors can fill out a form and submit inquiries for more information on your business. But do you collect and store the email address' that come in? Do you keep them saved as a list of leads?

Tracking and logging leads can be done automatically - and sync up with an email provider account such as Constant Contact or MailChimp. In this way, you can send out follow-up communication and promotions in an efficient and consistent way. This communication can go out to both potential and existing clients for new and recurring business.

Besides SEO...

Organic search engine visibility is something every website should strive for and take time to maintain. But sometimes, investing a few more dollars in a paid Google Ad is well worth it. Google makes it easy to create, run and manage your ad.

Creating a new ad time might seem intimidating at first, but if you take a few minutes to navigate around the interface, you'll see it's not very difficult at all. Google guides you through the process step by step to help your ad succeed.

To give it a shot, visit Google AdWords

Create Engaging Content

Maintaining a good and engaging blog with quality content that people find valuable and sharable can not be under-estimated. You can create blog posts to share across multiple socia media accounts such as Facebook, Twitter, Google Plus, Pinterest, Instagram and more. Content development is crucial for a number of reasons including:

1. It keeps your website fresh and relevant
2. Supports organic search engine optimization
3. Increases direct traffic and referrals through on-site engagement
4. Creates content to share on social media for cross-platform engagement

Don't Talk Shop All the Time

To often, businesses are focused on making a direct sale and promoting products on social media. There's nothing wrong with doing this, as long as you remember that people want to "socialze", not read ads. The key is to get people talking and engaging with your company. Being able to generate a discussion should be the goal. But to do that, you must show a genuine interest in other people and pages. Be fun, social and not always talking shop. Post fequently and regulary so people know you're active.

Get On As Many Directory Sites As Possible

Add your business information to as many directory websites as possible. Here are a few of many more, depending on your industry:

Yahoo Local
Home Advisor
Angie's List
Google Maps
Your local chamber of commerce
BBB (Better Business Bureau)

Be sure to log your account credentials in a safe place, so that if any of your business information changes down the road you can update it to be accurate. Search engines like accuracy and consistency. Google cross-references sites to be sure the information is the same across the web.

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