5 Cheesy Web Design Mistakes
Small businesses are eager to promote their product and / or services, but are you going about it the right way? Here are a few cheesy mistakes you might be making on your website.
1. Adding Too Much Information
If your website contains large, wide paragraphs of text without a visual break in information, people may overlook the content or leave your site completely.
Then again, maybe you can’t figure out which information is the most important because “everything” is important. So you crowd the page up with flashy bold graphics to be sure visitors catch every detail of what you want to say.
Some small businesses want to include and explain everything to users and visitors. But the fact of the matter is, a well-designed site will guide users through the site and the information it contains. It will invite and attract users to read on and learn more.
2. No Clear Call To Action
A call to action (CTA) is a short, concise instruction to visitors so they know what you want them to do once they get to your site. Some example CTAs are: “Apply”, “Call now” or “Learn more”. Although it may seem obvious to you what visitors should do once they get to your website, viewers need this bottom-line guidance to guide them through the process.
3. Content is Not Updated Regularly
If visitors detect that your site content is old or abandoned, they might not take the time to review it. As a general rule, you should update your website at least once a month (if not more). It’s important for visitors to know that you are an active company with up-to-date information and the authority in your field. Respond to site “Contact Us” submissions in a timely manner too.
4. Broken Links and Buttons
Have you checked all the links and buttons on your site?
5. Your Site is Not Mobile-Friendly
Making sure your website visitors have a good mobile experience grows more important every day. In addition human visitors, Google takes this into consideration when ranking your website in search results.
To test your site’s mobile-friendliness, test it on Google’s mobile tool:
Google Mobile Friendly Test Tool